For the Free Fire multiplayer game the online format is dominant — it's how players interact with the brand most of the time. They either play the game on mobile devices or watch streams. It was important for the project to establish offline communication with its most loyal fans by organising a 'live' tournament for all the finalists of the Battle of Ice and Fire. 

 

The message we wanted to convey together with Garena was that being the leader of Free Fire is cool and honourable: play the best and you will be able to participate in the final of the tournament together with your favourite streamers in the legendary Moscow gaming room — Yota Space Club!

 

For those participants who couldn't make it to the event, a special script was written and synchronised with the programme in Yota Space. The broadcast was hosted by the players' favourite streamers. More than 70,000 people participated in the online and offline event. The giveaways included some special items from Slava Marlow.