From 9 to 12 August 2023, the DAGHESTANSKAYA NADA conference in Makhachkala brought together more than 200 participants. Avito Auto partnered with the event, integrating its brand into the programme's key activities.

Branded areas, event styling, merchandise and printed materials helped increase awareness and strengthen the audience's emotional connection with the brand in an unobtrusive way.

Over four days, guests attended business sessions, informal meetings, excursions and evening events. Avito Auto accompanied participants throughout the event, creating a positive experience and reinforcing its image as an open, modern and audience-focused brand.

More than 250 branded items, including hoodies and information brochures, were distributed. The integration demonstrated the value of offline events and direct interaction with a target audience.