On 18 June 2023, the RUNIT race in Izmaylovsky Park welcomed around 3,000 guests. We created an interactive Avito brand area combining relaxation, entertainment and useful activities for participants.

The space offered a non-alcoholic bar, an ice cream cart, a runners' support area, shoe care, table tennis, disc golf, yoga and stretching. A photo zone, branded structures, furniture in the brand colours and promotional staff completed the experience.

The agency delivered the full project, from concept and design to installation, logistics and on-site coordination. The area became an inviting focal point and strengthened direct interaction between Avito and its audience.