We developed and delivered a JTI brand area at the ProFinance forum for students and young professionals. Its main goal was to introduce potential interns to the company through an interactive experience.

The stand used a travel theme. Visitors completed four stages: receiving a ticket to an internship, taking a photograph in a themed area, completing a career quiz and a game, and receiving a personalised luggage tag after finishing the activities.

The agency managed the concept, design and construction of the stand, game mechanics, printed materials, and coordination of installation and on-site operations.

The client responded positively to the project, which strengthened the partnership and provided a basis for further collaboration.